CharacterAnimationAIA character is the fastest way to give a product a personality people remember. These are the places animated characters earn their keep, with the motions and exports that fit each one.
Six kinds of product, six characters. Each was designed and animated in the studio and exported as a transparent WebM.
A mascot that celebrates a finished lesson, cheers on a streak, and makes a wrong answer feel like part of the journey. Export a Wave for the welcome screen and a Dance for the reward screen.
Streak apps live or die on how it feels to show up. A familiar face that reacts to day seven turns a counter into a relationship.
Soft, slow motions for wind-down flows, morning summaries, and check-ins. An Idle loop keeps the screen alive without demanding attention.
Turn a blank page into a hello. A character waiting on the new-entry screen makes writing the first line feel less lonely.
A guide that appears on day one, points at the first task, and reappears at the moments people usually drop off.
Nutrition, fitness, and habit products that want warmth instead of guilt. A character that cheers the small choices.
The same transparent exports work wherever a video or a GIF can go.
A hero mascot that waves as the page loads, a character that reacts on the pricing page, a friendly 404. The transparent WebM drops straight into any site, and a looping video weighs less than most hero illustrations.
A recurring character across ads, launch posts, and newsletters is easier to remember than a logo. Export the MP4 for social feeds and the MOV for edited campaign videos.
Composite the ProRes 4444 MOV over screen recordings and slides in Premiere, Final Cut, or DaVinci Resolve. Same character, new motion for every scene.
Drop the transparent GIF into Keynote, PowerPoint, Google Slides, or Notion. A character that introduces each section keeps a long deck human.
A channel mascot for stream overlays and alerts, a Discord community character, or a prototype companion for a game jam — animated in minutes, not weeks.
Upload a portrait-style image and get an animated avatar of yourself for a profile, an about page, a course intro, or a video call background.
| Destination | Best format | Why |
|---|---|---|
| Website or web app | WebM | Transparent, small, plays in a looping <video> element in Chrome, Edge, Firefox, and Android. |
| iOS app or Safari-first site | GIF or MOV | Safari does not play transparent WebM. Use the GIF for simple placements or the MOV in a native video pipeline. |
| Video editing | MOV (ProRes 4444) | Full alpha channel for compositing over footage in any professional editor. |
| Slides, Notion, chat, README | GIF | Universal support where video is not allowed. 480px wide. |
| Social feeds and previews | MP4 | Plays everywhere; keeps the original screen background. |
